Hugo has been fishing since he was young and has a wide experience of both coastal and inland waters. He fishes for everything from pike and perch on the east coast to sea trout along the west coast beaches. A particular passion is fly fishing in Norrland for grayling and trout, especially in the area between Arjeplog and Abisko.

He also enjoys sea fishing and the magnificent nature around Lofoten in Norway. Hugo has worked in the industry since 2014 and is trained in sport fishing at the Forshaga Academy. Every year he travels several times to Norrland and the beaches of Skåne to fly fish for sea trout.

Patrik has worked as a journalist and photographer in the sport fishing industry for almost 30 years. Over the years he has written for several different magazines in Sweden and Norway, and has traveled extensively to try fishing in many different countries, especially during his time as a journalist. He has competed in ice, coastal and sea fishing and appreciates a wide variety of methods.

His favorites are sea fishing for various species, feeder fishing for chub, fly fishing in Glomma and all forms of char fishing. Trolling in Vättern and Vänern is also close to his heart. Patrik is also a devoted collector of ABU products. He has been fishing since childhood and has worked in the Sportfiskegiganten store in Floda since the start.

Emil has worked in the sport fishing industry since the late 90s and has over the years turned his passion into his profession. He is educated at the Sportfiskeakademin's KY training and has broad experience from both Norwegian salmon rivers and the Swedish mountains, where he has worked as a guide.

Since 2003, Emil has been working in a sport fishing shop in Gothenburg and enjoys meeting customers best - where knowledge, experience and fishing stories come into play. Above all, he is a passionate fly fisherman, with a burning interest in the details that make a difference on the water.