Collection: Wiggler

Wiggler was founded in the early 50's in Gothenburg and began mainly by casting the sink, arrows and the like. Wiggler Draget and Viking Herring were some of the first features that were manufactured and still on the market!

In 1987, the Lindholm family bought the company, which was located at Hisingen in Gothenburg. In the early 90s, the business moved to new premises in Stora Höga, just south of Stenungsund.

The father of the Bruno family was a man who lived for sport fishing and was a pioneer in many ways. He was a recognized good seller and had great language talent. This opened up, among other things. for Finland that became an important market for Wiggler.

Wiggler began mainly as a producer of fishing products, many classic baits were cast at the factory in Stora Höga.

The sons manufactured Viking Herring pulls full and mounted on spring rings and hooks on 100's Wiggler and Viking Herringeld a day.

In the mid -90s, Wiggler began to expand by getting various agencies t e x fishing hook from Mustad in Norway and Stroft Fiskelina from Germany

In 2004, the company was purchased by the current owners, the brothers Hans & Leif Lindholm, sons of Bruno Lindholm.

Wiggler now has countless agencies and a wide range of goods.

Being awake on trends, finding good products at good prices has been Wiggler's common goals for many years.

Wiggler's range is scattered in Sweden, Norway, Finland and Denmark distributed at around 750 stores.