Collection: Westin

Ingvar Westin grew up in the fertile fishing areas north of Stockholm. There he worked as a skilled tool manufacturer and created intricate carvings and devices for craftsmen in the nearby cities. Ingvar lived a humble life, so when his children wanted a new toy, he decided to create one himself.

Soon Ingvar started working with a carved wood fish that spun and rolled in the water just like a real fish. Ingvar spent countless hours refining the toy to get a perfect, true -to -life act he knew would impress his children. During the process, he accidentally created a new swimming movement, the Westin roll. When Ingvar's work was done, he named that toy "giant".

Today, Westin offers a wide range of trusted baits, rods and other fishing equipment - all produced with the same passion for perfection as Ingvar Westin's original bait. Westin is many incredibly impressed fishing products such as Shadteez, Bullteez, Buzzbite, W3 Rod, W6 rod. The list can actually be made as long as possible. In other words, Westin is a supplier to count on.